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China Mobile releases 2011 sustainability report, revealing opportunities to take lead in sustainable development

11 June 2012
China Mobile releases 2011 sustainability report, revealing opportunities to take lead in sustainable development

BEIJING: China Mobile, a member of The Climate Group, has released its 2011 sustainability report, which outlines the company's growing responsible operations as well new opportunities for it to take the lead in sustainable development.

China Mobile officially announced the release of its 2011 sustainability report last month, published for the sixth consecutive year so far, and available in both English and Chinese. Vice Chairman Ms Rulon Yan represented The Climate Group at the launch event in Beijing. 

As a member of The Climate Group, China Mobile's continuing commitment to sustainable corporate growth and development is reflected in the company's latest operations and goals. For example, in 2011, China Mobile implemented the country's 12th Five Year Plan in line with its corporate motto, 'Mobile Changes lives'.

The 12th Five Year Plan project aims to promote sustainability through trust and innovation. It also strives to live up to its corporate commitment to create a better China Mobile, through the provision of better products and services, as well as serving the communities and environment in which it works. 

In 2011, China Mobile focused on the fundamental concerns of six key stakeholders. From these, it set out to fulfill 12 key issues in sustainable development. Among them, the company made good progress in the following areas:

  • A commitment to integrity

In 2011, China Mobile established a Board of Directors to improve corporate governance and enhance its risk management and internal audit systems. The company has made comprehensive efforts on anti-corruption structures to ensure a high standard of compliance and to maintain a dependable and "rest assured” network. It also maintained networks to support emergency communication services; in 2011, these services provided critical support for 320,000 people. 

  • To reduce the digital divide and promote information solutions for citizens

By the end of 2011, China Mobile has provided services in 31 provinces, autonomous regions and municipalities; 217 cities have committed to the "wireless city" plan. Collaborations with local prefectures saw successfully extended services such as mobile healthcare, greenhouse monitoring, mine safety, intelligent logistics, and smart home monitoring. In response to increasing food safety problems, China Mobile further promoted information technology applications on animal and food traceability.

  • Developing TD technologies, creating win-win situations in the industry

In 2011, the company played a key role in integrating TD-SCDMA (TD) technologies in the domestic market. TD is a mobile telephone standard for wireless network operators aiming to move from second generation (2G) wireless networks to third-generation (3G) networks. 

To ensure the sustainable development of TD technology aligns with the independent intellectual property rights of China, China Mobile focuses on development of the technologies as well as mainstreaming it globally, to effectively lead the TD industry chain.

  • A commitment to public welfare

The company focuses on the needs of disadvantaged and vulnerable groups through charity programs launched in central and western China. Thanks to this work, the company has been awarded the 'China Children’s Charity Awards: Outstanding Contribution Award' and the 'China Charity Award', the highest government award on charity, for the fourth consecutive year. China Mobile has also been chosen as one of the three model examples in social responsibility management by the State-owned Assets Supervision and Administration Commission (SASAC).

Last year, China Mobile was also the only domestic company to be listed on the Dow Jones Sustainability Index for the 4th consecutive year. Its sustainable development performance ranks top 10% in terms of global optimal performance.

The Hong Kong subsidiary of China Mobile, China Mobile Hong Kong Ltd., has been awarded the title of 'Caring Company' by Hong Kong Council of Social Service assessment for nine consecutive years. The Pakistan subsidiary of China Mobile, China Mobile Pakistan (CMPak) won the 'President's Award' in 2011 from the Government of Pakistan for its active participation in local construction, services, economic and livelihood development.

Looking forward, China Mobile will establish a deeper understanding of its critical role in national and social development, and fully assume its responsibilities with higher ethical standards and more transparent operations. And China Mobile, through its ICT expertise, will bring together relative parties to endeavor an even better vision of 'Mobile Changes Life'.

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