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How action from young people can put pressure on world leaders: New Climate Reality video campaign

Date
21 August 2014
How action from young people can put pressure on world leaders: New Climate Reality video campaign

NEW YORK: A new video campaign aims to engage young people in advocating climate action, in a bid to put pressure on world leaders ahead of events in NYC next month and global climate talks in Paris next year.

The explosive and positive influence of young people is vital to driving the clean revolution. Because by spreading awareness on low carbon issues, they can help push climate leaders to act immediately. But to really be heard, we all need to act together.

New campaign, Why, Why Not, gives everyone between the ages of 13 and 21 years old an opportunity to stand and speak up. Literally. The Climate Reality Project, the organization founded by the Nobel Laureate and former US Vice President Al Gore, is offering a prize of trips to New York so winners can raise their questions during the UN Climate Summit on September 23, 2014. The winners will be selected from the most passionate and incisive teenagers that upload their videos on AskWhyWhyNot.org.

“The impacts of climate change are affecting all of us right now. But far and away, the world’s youth stand to lose the most from a changing climate,” Climate Reality Project CEO Ken Berlin told The Climate Group. “That’s why we’re encouraging youth to stand up and make their voices heard to their leaders. Together, we can move our leaders to action.”

The UN Summit will be held during Climate Week NYC, which takes place from September 22-28, 2014 and will feature around 100 events  ranging from high-level panels with heads of state, business leaders and civil society, to public-facing, youth mobilization events  to discuss low carbon solutions and encourage climate action.

“These events are fundamental to deliver effective action through our leaders. A video shared online, a climate presentation in the community: any conversation on the climate issues leads to a better understanding, which in turn raise awareness – that is one of the most powerful tools to put pressure on world leaders,” says Amy Davidsen, US Director, The Climate Group, which is co-convenor of Climate Week NYC. “This is why Climate Reality’s project is so invaluable. They share our vision that through positive, bold actions, we can achieve the urgent global climate deal at the UN conference in Paris 2015. But to achieve that, we need more and more people to participate in these issues; at every level, of every age, from every background.”

During Climate Week NYC, the Climate Reality Project will also hold another event, 24 hours of reality: 24 reasons for hope, the fourth of this series. For a whole day, climate issues around the globe will be spotlighted live, with Al Gore and special guests focusing on different themes around a building greener, better world each hour.

Past years have attracted an audience of more than 16 million views and 165 million Twitter impressions, and in 2012, Mark Kenber, CEO, The Climate Group, talked about the need for low carbon business to boost the UK economy in a discussion with Al Gore and Richard Branson, which was broadcast to 8.6 million live viewers.

For a full list of Climate Week NYC events, please visit ClimateWeekNYC.org and follow the conversation on Twitter using #CWNYC.

You can also see our Climate Week NYC media resources for press releases, contacts and more info.

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By Ilario D'Amato

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