App launched in Hong Kong as part of The Climate Group's consumer-facing Micro Carbon campaign
- 03 July 2013
HONG KONG: The Climate Group has launched its first app, a 'green game' called Carbon Crush, which aims to engage Hong Kong communities in more sustainable behavior.
The Hong Kong Airport Authority Environmental Fund is the prime sponsor of Carbon Crush, a key facet of The Climate Group's consumer-facing Micro Carbon Operation campaign.
MICRO CARBON OPERATION
Micro Carbon Operation is our Hong Kong based, consumer-focused campaign, which strives to promote and develop low carbon awareness in the region by fostering environmental engagement at the community level and on social media networks.
The campaign seeks to unite the individual with the community in a dynamic where every action, no matter how ‘micro’, is recognized as being an important step in driving Hong Kong's clean revolution.
The app will promote ‘micro-carbon living’ by providing players with advice on how to reduce their personal emissions, minimize pollution and reduce waste as they play. There are three different challenge levels and twenty stages in total, and all will focus on increasing the individual’s awareness about their own carbon footprint and its consequences.
The simple and addictive game, which is available for iphones, is already proving to be popular with local people.
Kalmond Ma, Deputy Director, Strategic Partnership of The Climate Group’s Greater China office believes that Carbon Crush will play a vital role in increasing public dialogue on climate change: “The app is an integral part of our Micro Carbon Operation. As an easy to use, yet challenging game it has the potential to kick-start Hong Kong's clean revolution from the local-level up. Carbon Crush will increase citizen knowledge of carbon emissions and their environmental impact, and ensure that at the ‘micro’ level, people will engage in more sustainable behavior. Furthermore, if consumers are passionate about tackling global warming, Hong Kong's corporate world will have to adapt their products and services to meet citizens’ new demands; so this app has the potential to transform both business and citizen behavior.”
By Alana Ryan