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Design industry leaders answer your sustainability questions in Milan

11 April 2013
Design industry leaders answer your sustainability questions in Milan

LONDON: This week The Climate Group has been hosting live Twitter Q&As alongside panel discussions with industry leaders at Milan Design Week.

Each day, experts from the architecture, fashion, arts and entertainment sectors as well as Italian government and non-profit organizations, are discussing progress of sustainability in the design world. The series of panels features daily Q&As, questions of which are put forward by our Twitter followers.

The panel discussions, Re-Think, Re-Design, Re-New, are being organized by charity Connect4Climate and Alcantara S.p.A, an environmental material manufacturer.

Tuesday’s panel centered on the future of design and sustainability, with panellists including architect, Giulio Cappellini, and famous designers, Marcel Wanders and Stefano Giovannoni.

While Corrado Clini, Minister, Italian Ministry of the Environment, Land, and Sea, reflected, "Two years ago, we adopted a national plan for the decarbonization of the Italian economy", Cyril Muller, External Affairs Vice President, World Bank looked to the future. Cyril turned the conversation to the urgent need for developing countries to leap-frog technological barriers in the design sector. After further discussion, questions were then opened up to our Twitter followers, who steered the conversation in various directions, such as the potential impact of the architecture industry to influence consumer behavior patterns.

Wednesday’s discussion focused on fashion and sustainability with influential industry figures including Franca Sozzani, Editor-in-Chief, Vogue Italia. Renzo Rosso, President of OTB and Founder, Only the Brave Foundation, emphasized the importance of greening the whole business to spur growth in the local economy, saying: “We wanted to create sustainable jobs in Africa. We started from the bottom of the supply-chain, from farmer to product.”

Martina Hauser, Head of the Environmental and Carbon Foot Print Task Force, spoke of the company’s ambition to create transparency on ‘green-washing’ across all product types and related marketing, with a free service that evaluates companies’ carbon and environmental footprints.

Giovanna Melandri, President, Maxxi Foundation, said the museum is also working with the wider fashion and design industry, in order to increase sustainability research. Pietra Pistoletto, fashion designer and artist reiterated the importance of industry collaboration as well as the need for financial incentives for companies to produce sustainable fabrics. The session also concluded with a Q&A segment, driven by our Twitter followers, who delved into topics such as deforestation, production in China, the whole life cycle of clothing as well as sourcing sustainable materials.

If you missed these discussions, you can still follow the live video stream today, with the panel discussion spotlighting CSR and global advocacy. Tomorrow the concluding conversation will be on sustainability in the entertainment and arts industry.

Join in the dialogues using hashtag #c4cAlcantara on Twitter now, for a chance of these influential insiders answering your sustainability questions live on stage at Milan Design Week.

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