Green entrepreneurs invited to compete for 500,000 EUR prize
- 07 May 2012
LONDON/BEIJING: The Dutch Postcode Lottery has announced its annual Green Challenge, where entrepreneurs compete to put together the best sustainable business plan in a bid to win a €500,000 prize.
This year - the sixth edition of the Postcode Lottery Green Challenge - €500,000 will be awarded to the best plan, with an additional €200,000 going to one or two runners-up entries.
With the contest, The Dutch Postcode Lottery is aiming to help smart green products and services reach a mainstream audience.
Entrants have until July 31, 2012 to submit their plans at greenchallenge.info. The winner will then be announced on September 23 at an event hosted by the United Postcode Lotteries and the Clinton Global Initiative Annual Meeting in New York.
"Because of climate change, we face the challenge of embracing a new green lifestyle," says Marieke van Schaik, Managing Director of the Dutch Postcode Lottery. "One clever, creative idea can make a huge difference. That's why we're calling on people all over the world to send in their green business plans. With the Postcode Lottery Green Challenge, we seek to make sure ground-breaking sustainable solutions actually get developed and reach the market. The winning product or service will reduce CO2 emissions and score highly on design, user-friendliness and overall quality. And the plan has to be realizable within two years."
Last Thursday The Climate Group Greater China held an evening reception at the Ritz Carlton Hotel in Beijing to promote Chinese entrants for the 2012 Netherlands Postcode Lottery Green Challenge. The theme was the Role of Disruptive Entrepreneurs in the Low Carbon Economy.
The event was held in partnership with the Lottery and the Beijing Energy Network, a local network of energy and climate professionals. Speakers were the internationally renowned sustainable design expert and architect William McDonough, green entrepreneur and 2010 Green Challenge winner Scot Frank of One Earth Designs, and Femke Rotteveel who is the Green Challenge Co-ordinator and Preliminary Jury Chair for the Postcode Lottery.
Molly Webb, Head of Smart Technologies, The Climate Group commented on the challenge: “The Green Challenge provides a unique platform to help entrepreneurs bring a potentially transformative solution to market. We need solutions that challenge our current thinking, and show us that a new low carbon ‘business-as-usual’ is possible; these are ideas that have environmental impact and also make our lives better.”
Read more about the Dutch Postcode Lottery Green Challenge