Leading Chinese green property developer addresses first Future Academy conference
- 20 May 2014
Beijing: The Future Academy, an educational program which unites Chinese youth with sustainability focused business leaders and academics, hosted the first of six corporate case studies in Beijing on May 17-18.
The Vatone Group, one of China’s leading property developers, was the first major company to be studied as part of the EMBA style program. The property giant was an ideal business to examine given that it has distinguished itself as a leading green corporate. The company has committed to ensure that all newly developed commercial buildings be certified as LEAD Gold, and similarly pledged that its residential properties will meet the Chinese Green Building Code grade I or II standards.
Lun Feng, Chairman and CEO of the Vantone Group, used the weekend’s conference to outline the company’s sustainability strategy and take questions from the fifty young innovators who are currently students of the Future Academy. In a keynote speech on "The Path of Sustainable Development of Green Real Estate”, the CEO highlighted the opportunities which green growth presents and revealed that Vantone annually donates 0.5% - 1% of its profits to charity funds. Professor XU Erming of Renmin University of China, a prominent corporate management strategist, chaired the following discussion which focused on replicating the “Net Positive” model of the Vantone Group in general Chinese business practice.
The students of the Future Academy also had the opportunity to hear the insights of Dr Kangbin Zheng, Head of Private Sector Investment at the Asian Development Bank in China and Dr Guangyuan Tao, Executive Director of the Sino-German Center for Renewable Energy.
The founding President of The Future Academy and Greater China Director of The Climate Group, Changhua Wu emphasized the advantages of the inter-generational initiative: “I appreciate the six Chinese companies’ support of this program and their commitment to raise awareness of the Net Positive business strategy. By building the capacity of the younger generation of China, I am confident that this business model will be widely adopted in the future. We can all take part in the learning process and I am delighted to see everyone on board with a full commitment to corporate sustainability.”
In addition to the Vantone Group, the Broad Group, the Elion Group and the Xinao Concrete Group, have all agreed to mentor the young Chinese students. Shanghai Waigaoqiao Power Plant and Shanghai Shenzhou Auto Technology Company have also pledged support of the program and their sustainability strategies will be scrutinized during future conferences.
By Alana Ryan