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LIVE EARTH: When The Music Stops, We Must Start

Date
09 July 2007

London - Now that the lights have gone down on the Live Earth concert series, up to 2 billion people are more aware, concerned, and engaged on global climate change.  Most importantly, many of them now want to know how they can make a difference.As official partner of Live Earth, the Together campaign provides a simple way for millions of people watching in the UK to do their bit in their everyday lives and answer Live Earth's unprecedented 'call to action'. Many of the UK's favourite brands have already united behind the campaign to provide millions of people with a growing range of new products and ideas that make it easier and cheaper to reduce their {CO2} emissions.

Dr Steve Howard, Founder of 'Together' , says: "When the music stops, we must all start to act. From now on there can be no more excuses: everyone needs to become part of the solution. 'Together' gives people easy and affordable ways to answer Live Earth's call to action, make a difference in their everyday lives and start saving their tonne of {CO2}."

Al Gore, Former US Vice President and founder of Live Earth, said: "Public engagement is a vital part of our ability to tackle climate change. I commend the 'Together' campaign and I wish it every success."

The campaign was launched earlier this year by former Prime Minister, Tony Blair. 'Together' partners include B&Q, Barclaycard, British Gas, BSkyB, Marks & Spencer, More Th>n, National Express, O2 and Tesco.

The coalition also reaches outside business with active support from government and civil society including The Mayor of London, The Church of England, the Energy Saving Trust, Defra, the National Consumer Council, and Live Earth's other official partner, Stop Climate Chaos.

Since its April launch, 'Together' has reached over 100 million consumers and has already saved 36,000 tonnes of {CO2} - the same emissions as 13,000 cars produce in a year.

- Ends -

CONTACTS FOR ALL MEDIA

Tom Howard-Vyse +44 (0)20 7960 2991 | thoward-vyse@theclimategroup.org | mobile +44 (0)7800 933 831

James Fentiman +44 (0)20 7291 6372 | james.fentiman@freud.com | mobile +44 (0)7947 546 390

NOTES TO EDITORS: About the 'Together'

It is a public campaign which enables people to do something positive about climate change. Many of the UK's favourite brands have united behind the campaign to provide millions of customers with a growing range of new products and ideas that make it easier and cheaper to reduce their {CO2} emissions. It was created by leading international NGO The Climate Group and was launched in April 2007 by Prime Minister, Tony Blair. It is an official partner of Live Earth in the UK.

The campaign partners include B&Q, Barclaycard, British Gas, BSkyB, Marks & Spencer, More Th>n, National Express, O2 and Tesco who provide their customers with a growing range of new products and ideas that make it easier and cheaper to reduce their household emissions. These initiatives are detailed on www.together.com where the collective reduction in emissions is calculated. The coalition also reaches outside business with active support coming from The Mayor of London, The Church of England, the Energy Saving Trust, Defra, the National Consumer Council and Live Earth's other legacy partner, Stop Climate Chaos.

'Together' consumer solutions

B&Q
One quarter of the UK's carbon footprint is generated by our homes, with the energy wasted through roofs and walls being enough to heat nearly three million homes for a year. Therefore loft insulation is one of the biggest single improvements that people can make to their home to reduce emissions. B&Q is making it easy to plan, buy and install insulation. If everyone insulated their lofts to the recommended level it would save 4 million tonnes of {CO2} a year - enough to fill the new Wembley stadium 500 times over.

Barclaycard
Barclaycard Breathe will donate 50% of its profits to support carbon reduction projects in the UK and abroad. The investment will be into reputable projects that directly help to tackle climate change. In addition to a competitive APR, customers will pay low interest rates on green purchases such as public transport and energy saving products. Barclaycard Breathe also offers a new customer experience including online statements and a card made from more environmentally friendly material.

British Gas
British Gas has devised an Energy Savers Report based on 17 simple questions on your home. It provides a summary of the measures you could take to reduce your energy consumption and the savings that would accrue, The aim is to get over 2 million households to complete a report by the end of 2007 - potentially saving 125,000 tonnes of {CO2} per year. British Gas have also committed to launching a new green electricity tariff which will be the greenest on the market.

Marks & Spencer
Marks & Spencer is encouraging its customers to lower their washing temperature to 30°C. This will save on average around 40% energy per wash. If all washing was done at 30°C, enough electricity would be saved to light every street lamp in the UK for 10 months! From July new 'Think Climate - Wash at 30°C' labels will be put in the majority of their clothes, and staff and instore communications will help deliver the message.

O2
Existing O2 pay monthly customers who decide to renew their contracts without changing their handset will receive either £100 credit or £95 credit, with a £5 donation to the O2 Energy Saver fund. O2 will match this donation to ensure the fund receives £10 per customer. The fund will offer a full energy saving makeover to deliver improvements to households which are unable to keep their homes warm because of energy inefficiencies. A similar scheme is in place for new customers. The initiative also features a "paperless" tariff.

MORE TH>N
MORE TH>N is announcing two eco motoring products. The first is a revolutionary eco-insurance where a gps technology box is installed into people's cars, free of charge, to give them information on their driving behaviour and encouraging them to drive in a greener way, help them spend less money on fuel and pollute less. MORE TH>N are also extending their eco-car discount, which is up to 15 per cent off, to include all eco-friendly cars such as lpgs and electrics and hybrids.

Sky
Sky is making it easy for people to use less energy and cut household bills by introducing technology that automatically switches inactive Sky HD and Sky+ boxes into standby mode. This will reach 2 million customers. The annual savings could cut {CO2} emissions by 32,000 tonnes a year. That's equivalent to saving enough energy to light all the homes in Nottingham for a year.

Tesco
Tesco have set a target to sell 10 million energy saving light bulbs in the coming year, a five fold increase on last year. They have halved the price and are investing millions in making sure they are in every Tesco store. They are also working with their suppliers to develop energy-saving replacements for every incandescent light bulb.

About The °Climate Group
The °Climate Group is an independent, non-profit organisation dedicated to accelerating the international uptake of corporate and government best practice in emissions reduction. We have offices and charitable status in the UK, USA, China and Australia and are expanding into India in 2007. Proactive companies, states, regions and cities around the world are demonstrating that the cuts in greenhouse gases required to stop climate change can be achieved while growing the bottom line.

Using the work of these leaders as a catalyst, The °Climate Group strives to accelerate international action on global warming with a new, strong focus on practical solutions. Since launching in 2004, we have developed an interlocking programme of sectoral leadership groups, research and publication, media engagement, and high-impact events. Our coalition has demonstrated that emissions reductions, while essential, can also be profitable. We inspire further action and outreach and mobilise business and sub-national governments to implement and support effective strategies and policies that mitigate climate change. We also promote the development and sharing of expertise on how business and government can lead the way towards a low carbon economy while boosting profitability and competitiveness.

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