- 04 December 2013
NEW YORK: Today Nike has unveiled an innovative new technology that eliminates water and chemicals from the textile dying process--a breakthrough that Nike CEO has called a ‘manufacturing revolution’.
The apparel giant Nike opened a new water-free dyeing facility in Taiwan today, which features high-tech equipment that makes it possible to dye fabric without using water or chemicals, a move which will significantly reduce energy use.
President and CEO Mark Parker initially announced the innovative dying process, which is named ColorDry, at an investor meeting last month. ColorDry decreases dyeing time by 40%, energy use by 60% and a factory’s footprint by a quarter.
Eric Sprunk, Chief Operating Officer, Nike, commented: “Nike, Inc. innovates not only in the design of our products, but also in how they are made. We see sustainability and business growth as complementary and our strategy is to prioritize relationships with factory groups that demonstrate a desire to invest in sustainable practices and technologies. Our collaboration with Far Eastern and DyeCoo, to develop and scale the ColorDry process, is an important milestone on our path towards manufacturing innovation.”
Graphic explaining Nike's ColorDry process
Today’s opening follows on Nike’s announcement in 2012 that it had taken a stake in Netherlands-based DyeCoo Textile Systems, a company that had invented a way to replace water with recyclable CO2.
The dyehouse opening and technology demonstration today was attended by NIKE, DyeCoo and members of the Taiwanese Government.
“NIKE, Inc.'s commitment as an investor and technical partner is unique in supporting DyeCoo to reach its true potential. IKEA also invested in DyeCoo and both companies have connected us with supply chain partners. I see enormous possibilities to reshape the dyeing industry and adjacent industries as we work together to expand the application of our technology beyond polyester,” said Geert Woerlee, of DyeCoo.
Nike is a corporate member of The Climate Group. David Heller, Head of Member Engagement, The Climate Group, said: “To achieve a global clean revolution the world’s leading corporations must step up and make pioneering changes in the way they do business, and that is exactly what Nike is doing with this manufacturing breakthrough.
“It’s no wonder Nike earned the Fast Company title of ‘most innovative company of 2013’. And innovation is not new to the company – Nike has long placed advanced products with smaller environmental impacts at the very core of its business model, as part of its initiative Nike Better World.
“Ground-breaking inventions like this will not only drive sustainable progress in the manufacturing and textile industry worlds, but should also trigger similar disruptive innovation in businesses across the world.”
By Clare Saxon