- Head of Programs and Communication, Greater China
Miranda is responsible for program development and communication projects in the Greater China region.
Miranda has spent two decades serving advertising and marketing roles. She has substantial experience in consumer product marketing, including brand building, strategic planning, research, sponsorship programs and various kinds of promotional activities.
Prior to joining The Climate Group, Miranda served as Group Product Manager both for Red Earth Cosmetics Global Team and for Unilever Hong Kong. She is a former Associate Marketing Manager with Heineken Beer, where her eight year tenure saw the brand transform from a small niche player into a major market leader commanding over 30 per cent market share.
Miranda received her Honors diploma in Communication from Hong Kong Baptist College.