The Hub Live 2021 - Communicating Climate Change

From the brands we consume to the leaders we vote for, communication plays a central role in the decisions we make that affect our daily lives. As climate change becomes an increasingly significant part of everyday conversations, the Communicating Climate Change event seeks to explore the impact increased awareness is having on the future of our planet. 

From advertising to journalism, campaigning to the arts, our panel of leading communicators will explore the relationship between brands and individuals, and how we can collaborate to build a more sustainable world through the unique ways we can communicate climate change. This discussion will cover the following topics: 

• How brands are incorporating sustainability in their marketing strategies and using their influence to promote positive climate action? 

• What are the creative challenges of communicating complex ideas in an increasingly polarized environment? What role does social media play in reaching a diverse audience? 

• How are consumer decisions shaped by personal values and worldviews and how can consumers trust what they see? 

• How can communications change the world we live in and how can we increase effectiveness of communication in encouraging people to change behaviors and attitudes? 

The speakers for this event are:

• Kristina Kloberdanz, SVP, CSO, Mastercard
• Ashley Laporte, Director, RALLY
• Jeff Orlowski, Filmmaker
• Edward Palmieri, Director, Global Sustainability, Facebook
• Brady Piñero Walkinshaw, CEO, Grist
• Marc Pritchard, Chief Brand Officer, Procter & Gamble; speaking on behalf of P&G Fabric Care
• Sarah Shanley Hope, VP, Brand & Partnership, The Solutions Project
• Alan Sullivan, Co-CEO, JCDecaux North America

This event will be available to view on Facebook Watch, a link will be added on the day of the event. There are also a limited number of places for executive or senior decision makers, from an influential business committed to climate action, and senior level government representatives focused on ambitious climate action and impactful climate policy on The Hub Live platform. For more information about how to apply for a place please click here.