“Hong Kong Carbon Reduction Campaign” reduced over 51,000 tonnes of CO2e emissions

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14 May 2010

The °Climate Group concluded the inaugural the Hong Kong Carbon Reduction Campaign (HKCRC) at its closing funfair on 15th May 2010.

To further promote the concept of a low carbon lifestyle, the funfair showcased a range of low carbon products. These included electric vehicles, like the Segway two-wheeler and Brammo motor-bike, and other domestically applicable low carbon technologies, such as small-scale solar panels, micro wind turbines and electricity-generating bicycle. There was also a demonstration of eco-soap made from cooking oil waste and “fruits” batteries. A “reverse vending machine” which recognized and compressed empty PET bottles with a built-in computer program was also on show from Swire Coca-Cola. WWF helped citizens calculate their personal carbon footprint on the spot, while Earthwatch Institute showcased their work in forest conservation.

Opened by an a Capella singing performance, the HKCRC closing funfair was attended by Mr Edward Yau, JP, Secretary for the Environment, Dr Boon-ying Lee, Director of Hong Kong Observatory, Ms Teresa Au, Head of Corporate Sustainability Asia Pacific Region of The Hongkong and Shanghai Banking Corporation Limited (HSBC). Also in attendance were representatives from 28 participating companies, and thirteen CR Citizens were commended for their active participation and outstanding performance during the campaign period.

The concerted efforts by 5,000 participants from 62 multinational companies and SMEs helped achieve a combined reduction of approximately 51,645 tonnes of CO2e emissions over the 12 months of the Campaign. This is an equivalent average of 21 percent reduction of carbon footprint per head, which outperformed the original target of 10 per cent.

The HKCRC is organized by The °Climate Group and is sponsored by The Hongkong and Shanghai Banking Corporation Limited, HSBC Climate Partnership, Environment and Conservation Fund and Environmental Campaign Committee.

*** This was a carbon-neutral event.

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