BT shares open source approach to CO2 abatement with new Net Good framework

17 June 2013

LONDON: BT’s Chief Executive Ian Livingston today launched BT’s Net Good program, unveiling the company’s new carbon abatement methodology, which will help BT and others achieve growth through 'Net Good' practices, and is explained in this infographic.  

The new methodology, reviewed, refined and endorsed by the Carbon Trust and Camanoe Associates (researchers from MIT), will help BT to achieve its 2020 goal to help customers reduce carbon emissions by at least three times the end-to-end carbon impact of BT’s business.

3:1 goal

The 3:1 goal is based on the premise that BT is directly responsible for emissions resulting from its own operations (for example network, offices, commercial fleet and company cars), but also bears responsibility for emissions at both ends of its value chain: in its supply chain (producing the products and services it buys) and from its products and services when used by BT customers.

To measure progress towards the goal, BT has created a transparent methodology to help measure the two components of the goal: BT’s end-to-end carbon impact and the potential of BT’s products and services to reduce its customers’ carbon footprints.

Wider impact

BT now wants to share the methodology with other businesses and industries to help them move forward with their carbon abatement efforts and use their feedback to shape further evolution of the methodology.

Ian Livingston, Chief Executive, BT said: “Proud as we are of our own record, doing less environmental damage is no longer enough. We are moving beyond simply making our own business more resource-efficient to using products and services to help our customers do the same. Communication technology has a significant role in helping create a better future by enabling businesses and individuals to use resources efficiently.”


A range of experts collaborated with BT on the development of the methodology, including BT employees with specialisms in sustainability, energy and innovation and external stakeholders such as industry peers, analysts, government and customers.

BT asked the Carbon Trust and MIT researchers Camanoe Associates to review and refine the methodology, its assumptions and the projections made for future products and services. The findings have been documented in a report submitted to BT along with challenges and recommendations. Following this, BT worked with The Climate Group and the Carbon Trust on a stakeholder consultation to gather formal feedback from industry experts.

Tom Delay, Chief Executive, the Carbon Trust said: “The Carbon Trust welcomes BT’s pioneering approach in setting this ambitious goal, and the detailed approach that has been followed in analyzing and calculating the carbon abatement potential of its products and services. This builds on BT’s 20 year history of measuring its carbon impact and putting sustainability at the core of its business strategy. Making the framework widely available to the business community further demonstrates BT’s commitment to making this approach work.”

A new way of doing business

Mark Kenber, CEO, The Climate Group, commented: “Net Good is not another form of corporate responsibility; it’s a new way of doing business. The Climate Group is delighted to be working with BT and other businesses at the forefront of innovation to help them adopt Net Good practices, engage stakeholders and achieve tangible, measurable change in the communities they operate in. This is the way forward – and BT’s leadership will hopefully inspire other businesses to follow.

The Net Good methodology and framework form part of BT’s Better Future program, which encapsulates the company’s commitment to be a responsible and sustainable business leader, a pledge set as one of BT’s six strategic priorities.

Net Good, which is led by Programme Director Kevin Moss, combines BT’s work on reducing emissions of its own and its suppliers operations with a new focus of using BT’s technology and expertise to have an overall net positive effect.

In the UK, BT recently agreed with energy supplier npower to source 100% of its electricity from renewable sources. Together with year-on-year energy reduction, BT has reduced its absolute carbon emissions for the UK by 80% from 1996-97, three years ahead of target.

More information about BT’s Net Good program is available at and

Explore our Net Good infographic to see how your business can move from doing less 'bad' to doing more 'good'.

Event write-up: “We hope to play our part in creating a better future": BT CEO Ian Livingston presents Net Good plan in London

The Event was streamed live. Here is a summarized video:

For more videos of the event, please visit our Youtube channel here

Photos from the BT Net Good launch

Facebook icon
Twitter icon
LinkedIn icon
e-mail icon
Google icon