Writing an effective and engaging cover letter

A cover letter is your first opportunity to make an impression beyond your CV. It’s your chance to tell your story, show your enthusiasm, and explain why you're a great fit for the role. Follow these tips to craft a cover letter that stands out.

Suggested structure

The content and style of your cover letter are up to you, but it’s great to use a solid structure to have the best chance of success. Here are some guidelines:

1) Introduction

⭕ Introduce yourself.

⭕ Explain why you’re writing.

⭕ If you’re responding to an advert, briefly mention where you saw it.

2) Why this job?

⭕ Explain why you’re interested in the role and would like to work at the organisation.

⭕ Check the organisation’s website, LinkedIn and other channels for specific information.

⭕ Make it clear that you haven’t used the same letter for multiple applications.

3) Why me?

⭕ Explain why you’re a good fit for the position.

⭕ Describe how your relevant skills and experience directly correlate to the job requirements. Try to avoid repeating the same phrases that appear on your CV.

4) Conclusion

⭕ Reiterate your desire to join the organisation.

⭕ Add a closing remark, such as ‘I look forward to hearing from you’.

⭕ End the letter with “Yours sincerely” and your name.

Top tips for a successful covering letter

Keep it brief: Aim for a single page, around 300–400 words.

⭕ Read the job advertisement carefully for submission details.

⭕ Address it to the hiring manager, if you can, rather than Dear Sir/Madam.

⭕ Proofread your letter for correct spelling and grammar.

⭕ Don’t start every sentence with “I”.

⭕ Give specific examples to back up your claims.

⭕ Be enthusiastic.

⭕ Take this as an opportunity to add to, rather than repeat, your CV.