We’re proud to be a winner of the #BIMA10 awards. BIMA (British Interactive Media Association) celebrate work that makes a positive difference. Change not just promised but delivered by digital-first projects that have solved real challenges, created new opportunities or that have done something in a brave new way.
An overview of the project
A year ago, we launched our new website which was built with digital sustainability at its core. We wanted to create a place you can turn to that offers new knowledge and shared resource, while reducing the site’s environmental impact.
We set out to bring our three websites together under our new brand identity such that it also reflected our strategic direction, and supported our core mission to accelerate climate change. We put the environment at the heart of the project, but the expertise and insight required to build a website sustainably simply didn’t exist when we started. Manifesto, our website agency, led the way in ensuring our site could be built to meet our environmental needs.
The outcome of the website build
Despite projecting a 60% decrease in carbon emissions from our website, we managed to cut closer to 80% of emissions through a series of innovative technology and design solutions. Cutting down page weights by 50% which, in turn, halved the average page load time, increasing the website’s overall SEO and security rankings. As a result, more than 200 of the UK’s trees can focus on emissions elsewhere for the next year.
Read more about our sustainable web build here.